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Cosmetic Injectables

How Much Does Botox Cost? Average Cost by Location and Brand

The average cost of Botox in the U.S. is $450, but prices can range from $200 to $1,200 per treatment. Learn more about how this popular noninvasive procedure works and what you can expect to pay.

Our facial expressions are a big part of how we communicate and present ourselves. From smiling to frowning, our facial muscles are constantly at work. However, over time, these repeated movements can lead to wrinkles and fine lines. If you’re looking to smooth out these signs of aging, you might be considering Botox.

Continue reading to learn more about Botox, including average costs and how you can potentially finance a Botox procedure.

What is Botox?

Botox is a type of neurotoxin that temporarily reduces the appearance of wrinkles and fine lines by relaxing the underlying facial muscles. It is commonly used to treat areas such as the forehead, crow’s feet, and frown lines. Botox is suitable for adults of all ages who wish to maintain a youthful appearance.

Botox is a popular brand name, but it’s important to note that “Botox” is often used as a general term for botulinum toxin treatments, even though several brands and formulations are available. Well known brands include Botox Cosmetic, Dysport, Xeomin, and Jeuveau.

Benefits

Some of the benefits of Botox include:

  • Smoothing out wrinkles and fine lines
  • Preventing the formation of new wrinkles
  • Creating a more youthful and refreshed appearance
  • Providing quick and noticeable results with little downtime

While these benefits are appealing, it’s important to have realistic expectations and ensure you’re in good physical health before undergoing treatment.

How Much is Botox?

Botox is typically priced per unit, with the number of units required varying based on the treatment area and the desired result. The average cost of Botox in the U.S. is $450 per session, but prices can range from $200 to $1,200. At Direct Aesthetics in Michigan, the price per unit of Botox in 2024 is $12.50. This means that even with a moderate number of units, you can achieve dramatic, youthful rejuvenation without breaking the bank.

Botox results are not permanent and generally last between three and six months. As the effects gradually wear off, you may need additional treatments to maintain the results. If you want to maintain the look, you’ll have to get — and pay for — more treatments. Other factors that may influence how much you’ll pay for Botox include:

  • The provider’s location
  • The number of units required for the desired outcome
  • The experience and reputation of the provider
  • Whether or not the provider charges a consultation fee

By understanding these factors, you can better anticipate the potential costs and plan for your Botox treatments accordingly.

Costs for specific brands are in the table below.

BrandCost
Botox Cosmetic®$300 to $1,200
Dysport®$280 to $950
Xeomin®$250 to $800
Jeuveau®$250 to $1,000

Average cost of Botox by state

diagram illustrating average price per unit of Botox by State using dark colors to represent higher prices and light colors to represent states with lower prices
A visual representation of the average Botox price per unit across the United States. This map highlights regional cost variations, providing insight into how location influences Botox pricing in 2024.

A significant factor influencing Botox prices is your geographic location. Across the United States, the average Botox price ranges from $300 to $800. Coastal regions tend to have higher prices due to the higher demand and cost of living. For instance, in states like California and New York, Botox price per unit can range from $14 to $20. Conversely, in more rural or less densely populated areas, prices may be lower. If you found this page while searching for “Botox prices near me,” you’re likely interested in understanding the typical costs in your specific region. To assist you, we’ve compiled a table that showcases the average cost of Botox by U.S. state in 2024. The average cost of Botox by state is in the table below.

StateAverage price per unit of BotoxAverage total treatment cost of Botox
Alabama$10 – $14$300 – $560
Alaska$12 – $18$360 – $720
Arizona$11 – $16$330 – $640
Arkansas$10 – $14$300 – $560
California$14 – $20$420 – $800
Colorado$12 – $18$360 – $720
Connecticut$13 – $19$390 – $760
Delaware$12 – $18$360 – $720
Florida$11 – $16$330 – $640
Georgia$10 – $15$300 – $600
Hawaii$13 – $19$390 – $760
Idaho$11 – $16$330 – $640
Illinois$12 – $18$360 – $720
Indiana$11 – $16$330 – $640
Iowa$10 – $15$300 – $600
Kansas$11 – $16$330 – $640
Kentucky$10 – $14$300 – $560
Louisiana$10 – $14$300 – $560
Maine$12 – $18$360 – $720
Maryland$13 – $19$390 – $760
Massachusetts$14 – $20$420 – $800
Michigan$11 – $16$330 – $640
Minnesota$12 – $18$360 – $720
Mississippi$10 – $14$300 – $560
Missouri$10 – $15$300 – $600
Montana$11 – $16$330 – $640
Nebraska$11 – $16$330 – $640
Nevada$12 – $18$360 – $720
New Hampshire$12 – $18$360 – $720
New Jersey$13 – $19$390 – $760
New Mexico$11 – $16$330 – $640
New York$14 – $20$420 – $800
North Carolina$11 – $16$330 – $640
North Dakota$10 – $15$300 – $600
Ohio$11 – $16$330 – $640
Oklahoma$10 – $14$300 – $560
Oregon$12 – $18$360 – $720
Pennsylvania$12 – $18$360 – $720
Rhode Island$13 – $19$390 – $760
South Carolina$10 – $15$300 – $600
South Dakota$10 – $14$300 – $560
Tennessee$11 – $16$330 – $640
Texas$11 – $16$330 – $640
Utah$12 – $18$360 – $720
Vermont$12 – $18$360 – $720
Virginia$12 – $18$360 – $720
Washington$13 – $19$390 – $760
West Virginia$10 – $14$300 – $560
Wisconsin$11 – $16$330 – $640
Wyoming$10 – $14$300 – $560
This table provides a general overview of the average Botox price per unit across the United States in 2024. Please note that these prices can still vary based on the provider, specific treatment area, and other factors.

However, location isn’t the only factor. Several elements influence Botox pricing and treatment expenses, which we’ll explore next.

Factors influencing Botox pricing

Provider Expertise

Experienced and highly qualified practitioners, such as board-certified dermatologists, physician assistants or plastic surgeons, often charge more for their services. Their advanced skills and reputation contribute to the higher cost but also ensure better safety and results.

Treatment Area

The area being treated can also impact the cost. Larger areas or multiple areas will require more units of Botox, thus increasing the overall price.

Clinic Reputation

Clinics with a strong reputation and positive reviews might charge more due to their established trust and reliability in delivering satisfactory outcomes.

Frequency of Treatment

Regular patients may receive discounts or Botox specials and offers, which can lower the cost per session over time.

Specials, Promotions and Packages

Some clinics offer Botox specials, promotions or package deals that can make Botox treatments more affordable. It’s worth checking for these offers to reduce costs without compromising on quality.

Brand and Type of Botox

Botox is a popular brand name, but it’s important to note that “Botox” is often used as a general term for botulinum toxin treatments, even though several brands and formulations are available.

  • Botox Cosmetic: The original and most recognized brand, priced higher due to its reputation and consistent results.
  • Dysport: Known for its ability to diffuse more easily, it may be slightly cheaper, especially for larger treatment areas.
  • Xeomin: A “naked” toxin without additives, reducing the risk of resistance, and often offered at a competitive price.
  • Jeuveau: A cost-effective alternative, similar in effects to Botox, and marketed as “Newtox.”

Each brand has its unique characteristics, formulation, and pricing, which can influence the overall cost of treatment.

Overhead Costs

The operational costs of a clinic, including rent, staff salaries, and equipment, also play a role in determining the price of Botox.


Botox Treatment Costs

Botox is measured in “units,” with each vial of Botox typically containing 100 units. The cost of a treatment is the price per unit multiplied by the number of units used. However, most Botox treatments require significantly fewer than 100 units, making it important to understand the cost per unit and the number of units needed for your specific treatment area.

Average Botox units needed for each treatment area

The number of units required for different treatment areas can vary significantly based on the specific needs and goals of the patient. Below is a comprehensive table that breaks down the average Botox units used for various treatment areas:

Treatment areaAverage Botox units requiredAverage Botox treatment cost
Forehead Wrinkles10 to 30 units$100 to $450
Frown Lines Between Eyebrows (Glabellar Lines)15 to 25 units$150 to $450
Crow’s Feet (Lateral Canthal Lines)10 to 15 units per side$200 to $450
Eyebrows (Brow Lift)4 to 10 units$40 to $150
Bunny Lines (Nose Wrinkles)5 to 10 units$50 to $180
Chin (Mentalis Muscle)4 to 8 units$40 to $144
Upper Lip Lines (Smoker’s Lines)4 to 10 units$40 to $180
Gummy Smile2 to 4 units$20 to $72
Jawline Contouring (Masseter Muscle)20 to 50 units per side$400 to $1,800
Neck Bands (Platysma Muscles)25 to 50 units$250 to $900
Underarms (Hyperhidrosis Treatment)50 units per side$1,000 to $1,800
Migraines (Chronic Migraine Treatment)155 to 195 units total$1,550 to $3,510
Lip Flip4 to 6 units$40 to $108
Marionette Lines2 to 8 units$20 to $144
Nasolabial Folds (Smile Lines)5 to 10 units$50 to $180
Pebble Chin (Chin Dimpling)2 to 6 units$20 to $108
Jawline Slimming20 to 30 units per side$400 to $1,080
Crow’s Feet (Off-Label: Upper Eyelid Lift)4 to 10 units$40 to $180
Depressor Anguli Oris (DAO)2 to 6 units per side$40 to $216
Mental Crease2 to 6 units$20 to $108
Brow Asymmetry2 to 4 units per side$40 to $144
Masseter Reduction (Off-Label for Bruxism)25 to 50 units per side$500 to $1,800
Upper Arm Slimming (Off-Label)50 to 100 units per side$1,000 to $3,600
Jowls20 to 30 units per side$400 to $1,080
This table outlines the typical number of Botox units required for various treatment areas, helping you understand the expected number of units needed for achieving your desired results.

How many units of Botox will I need?

Botox treatment area guide

The specific area being treated is one of the most significant factors influencing the cost of Botox. Different facial and body areas require varying amounts of Botox to achieve the desired results, which directly affects the overall cost of the treatment. However, the number of units required can also vary based on individual factors such as age, wrinkle severity, and muscle strength.

At Direct Aesthetics, we tailor the number of Botox units to your unique goals and variables such as age, wrinkle severity, and muscle strength. During your consultation, our experienced providers will determine the precise number of units you need to achieve optimal results.

Why the Number of Units Varies

Here’s how the treatment area and individual factors impact pricing:

  • Size of the Treatment Area: Larger areas typically require more units of Botox. For instance, treating the forehead or neck bands usually involves more units compared to smaller areas like crow’s feet or bunny lines. Since Botox is priced per unit, the more units needed, the higher the cost.
  • Complexity of the Area: Some areas of the face are more complex to treat due to the intricate muscle structure or the need for precise placement of injections. For example, treating the area around the eyes (like crow’s feet) requires careful injection to avoid affecting the muscles that control eyelid movement. The need for precision can influence the cost, as it may require a more skilled practitioner or additional time to administer the treatment correctly.
  • Multiple Areas Treated Simultaneously: Patients often opt to treat multiple areas during a single session, such as combining forehead wrinkles, frown lines, and crow’s feet. While treating multiple areas might provide a comprehensive rejuvenation, it also increases the total number of units used, thereby raising the cost. However, some clinics may offer package deals for treating multiple areas, which could reduce the overall price per unit.
  • Variability in Muscle Strength and Wrinkle Severity: The number of units required can also vary depending on the muscle strength in the area being treated and the severity of the wrinkles. For example, a person with strong facial muscles or deep wrinkles may require more units to achieve the desired effect. Conversely, someone with milder wrinkles might need fewer units, resulting in a lower cost.
  • Off-Label Uses: Some treatment areas involve off-label uses of Botox, where the treatment is not specifically FDA-approved but is widely practiced by experienced providers. These off-label areas, such as jawline slimming or upper arm slimming, might require a higher number of units and potentially more skill to administer, impacting the overall cost.
  • Desired Outcome: The patient’s desired outcome also plays a role in determining how many units are needed. For instance, someone seeking a subtle enhancement might need fewer units, while someone aiming for more dramatic results might require more. This customization based on individual goals further influences the cost.

The exact number of units required can differ from one individual to another based on several factors:

  • Age: Younger skin may require fewer units to achieve the desired effect.
  • Wrinkle Severity: Deeper or more pronounced wrinkles may need more units for effective treatment.
  • Muscle Strength: Stronger facial muscles might need more units to achieve relaxation and smoothness.
  • Treatment Goals: Whether you’re looking for a subtle enhancement or more dramatic results will influence the number of units needed.

Why Choose Direct Aesthetics for Botox?

The cost per unit and the total number of units can vary between providers. A trusted and reputable specialist, like those at Direct Aesthetics, will prioritize your needs and budget. Our expert providers ensure that you receive the appropriate number of units to achieve your desired look while maintaining a natural appearance.


Financing Botox with Allē Payment Plans, Powered by Cherry

Direct Aesthetics Now Offers Allē Payment Plans – Enjoy your favorite aesthetic treatments today and pay over time with no hard credit checks. Powered by Cherry, these flexible payment options make treatments like BOTOX® Cosmetic and JUVÉDERM® Fillers more affordable and accessible.

Pay Your Way, On Your Terms – Enjoy flexible payment plans for your favorite Allē products and treatments, making it easy to achieve your aesthetic goals without the stress.

Flexible Payments Made Easy – Select a payment plan that suits your needs, with APRs starting as low as 0%. Plans vary based on factors like treatment cost, payment schedule, and credit standing.

Insurance often doesn’t cover cosmetic Botox treatments unless they’re for specific medical conditions like chronic migraines, pain, or muscle spasms. But in 2024, budgeting for Botox has become easier without compromising on quality, thanks to Allē Payment Plans, powered by Cherry. This innovative solution removes budget barriers to the costs of Botox, allowing you to confidently pursue treatments that align with your aesthetic goals.

Allē Payment Plans are seamlessly integrated into the Allē system you already know and use daily. It’s a straightforward way to support patients by offering flexible payment options that work on their terms. By accepting Allē Payment Plans, powered by Cherry, we provide our patients with a financially friendly option to start their Botox treatments now and pay over time.

Individuals can use these Payment Plans for most Allē-eligible treatments, whether they’re from Allergan Aesthetics or other providers. Allē has long been a trusted partner in helping patients save through offers and points. Now, with the addition of Cherry’s flexible Payment Plans, you can manage Botox prices near you more effectively and pursue the treatment plan that meets your needs while paying over time.

Maintaining the desired results often requires ongoing treatments, and it’s essential to align on a plan that meets your aesthetic goals from the beginning. With Allē, you not only benefit from savings on Botox costs and other treatments but also have the freedom to pay over time on a schedule that fits your budget.

Pay for Botox Treatments over time with Cherry Payment Plans graphic

These Payment Plans, starting as low as 0% APR for qualified patients, empower you to achieve your aesthetic goals on your terms.

As an Allē Member, you’ll continue earning points for treatments, which can be used for future visits. Plus, you’ll stay informed about how to maximize the Allē program—from paying over time to taking advantage of promotions and more. Don’t let the price of Botox in your location compromise on your provider’s recommendations—you can pursue the full range of treatments and pay over time.

Applying is simple and quick, taking just a few minutes with no impact on your credit score. Allē Payment Plan options from Cherry range from three to 24 months, with APRs starting as low as 0% to 35.99%. Your provider will help you plan how to use your funds over the course of your recommended treatments. Our goal is to help you manage Botox prices with meet your aesthetic goals with ease and flexibility.

Author

  • Photo of Valeri Rusco, PA-C

    Valeri Rusco, PA-C, is a skilled physician assistant specializing in Medical Aesthetics. She holds a BS in Health Science from Grand Valley State University and a Masters in Physician Assistant Studies from Western Michigan University. Certified by the National Commission on the Certification of Physician Assistants, Valeri has extensive experience in sports medicine, general medicine, and pediatrics. With a focus on enhancing natural beauty, she is dedicated to mastering advanced techniques in facial rejuvenation and aesthetic procedures, empowering her patients to achieve their aesthetic goals with confidence.

    View all posts Founder, Direct Aesthetics

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