Our facial expressions are a big part of how we communicate and present ourselves. From smiling to frowning, our facial muscles are constantly at work. However, over time, these repeated movements can lead to wrinkles and fine lines. If you’re looking to smooth out these signs of aging, you might be considering Botox.
This guide has been fully updated for 2025 to reflect the latest Botox prices, treatment trends, and cost considerations. Continue reading to learn what to expect in terms of average costs and how you might finance your Botox procedure.
What is Botox?
Botox is a type of neurotoxin that temporarily reduces the appearance of wrinkles and fine lines by relaxing the underlying facial muscles. It is commonly used to treat areas such as the forehead, crowโs feet, and frown lines. Botox is suitable for adults of all ages who wish to maintain a youthful appearance.
Botox is a popular brand name, but it’s important to note that “Botox” is often used as a general term for botulinum toxin treatments, even though several brands and formulations are available. Well known brands include Botox Cosmetic, Dysport, Xeomin, and Jeuveau.
Benefits
Some of the benefits of Botox include:
- Smoothing out wrinkles and fine lines
- Preventing the formation of new wrinkles
- Creating a more youthful and refreshed appearance
- Providing quick and noticeable results with little downtime
While these benefits are appealing, itโs important to have realistic expectations and ensure youโre in good physical health before undergoing treatment.
How Much is Botox?
Botox is typically priced per unit, and the total number of units needed depends on the treatment area and your aesthetic goals. In 2025, the average cost of a Botox session in the U.S. is around $475, with total prices ranging from $225 to $1,300 depending on the provider and treatment plan.
At Direct Aesthetics in Michigan, Botox is priced at $13 per unit in 2025. This competitive rate allows you to achieve visible, natural-looking resultsโeven with a moderate number of unitsโwithout breaking the bank.
Botox results are not permanent and generally last between three and six months. As the effects gradually wear off, you may need additional treatments to maintain the results. If you want to maintain the look, you’ll have to get โ and pay for โ more treatments. Other factors that may influence how much you’ll pay for Botox include:
- The provider’s location
- The number of units required for the desired outcome
- The experience and reputation of the provider
- Whether or not the provider charges a consultation fee
By understanding these factors, you can better anticipate the potential costs and plan for your Botox treatments accordingly.
Average cost of Botox by popular brand
Costs for specific brands are in the table below.
| Brand | Cost |
|---|---|
| Botox Cosmeticยฎ | $350 to $1,300 |
| Dysportยฎ | $300 to $1,050 |
| Xeominยฎ | $275 to $900 |
| Jeuveauยฎ | $275 to $1,100 |
Notes:
- Botox Cosmeticยฎ remains the most widely used and typically commands the highest price per unit.
- Dysportยฎ may be priced lower per unit but often requires more units per treatment area.
- Xeominยฎ and Jeuveauยฎ are often marketed as more cost-effective alternatives, but premium providers still charge based on injector expertise, not just brand.
Average cost of Botox by state
A key factor that influences the cost of Botox is your geographic location. In 2025, the average price of a Botox treatment in the United States ranges from $350 to $900, depending on where you live and who performs the procedure. Coastal and metropolitan areasโlike California and New Yorkโoften have higher prices, with per-unit costs ranging from $15 to $25, due to increased demand and a higher cost of living. In contrast, Botox tends to be more affordable in rural or less densely populated states, where pricing may fall between $10 and $15 per unit.
If you arrived here searching for “Botox prices near me,” you’re likely curious about what to expect in your area. To help, we’ve updated our pricing table to reflect average Botox costs by U.S. state in 2025. You can view the full breakdown in the table below.
| State | Average price per unit of Botox | Average total treatment cost of Botox |
|---|---|---|
| Alabama | $10 – $15 | $300 – $600 |
| Alaska | $10 – $15 | $300 – $600 |
| Arizona | $12 – $20 | $360 – $800 |
| Arkansas | $10 – $15 | $300 – $600 |
| California | $15 – $25 | $450 – $1000 |
| Colorado | $12 – $20 | $360 – $800 |
| Connecticut | $15 – $25 | $450 – $1000 |
| Delaware | $12 – $20 | $360 – $800 |
| Florida | $12 – $20 | $360 – $800 |
| Georgia | $12 – $20 | $360 – $800 |
| Hawaii | $15 – $25 | $450 – $1000 |
| Idaho | $10 – $15 | $300 – $600 |
| Illinois | $12 – $20 | $360 – $800 |
| Indiana | $12 – $20 | $360 – $800 |
| Iowa | $10 – $15 | $300 – $600 |
| Kansas | $10 – $15 | $300 – $600 |
| Kentucky | $10 – $15 | $300 – $600 |
| Louisiana | $10 – $15 | $300 – $600 |
| Maine | $10 – $15 | $300 – $600 |
| Maryland | $15 – $25 | $450 – $1000 |
| Massachusetts | $15 – $25 | $450 – $1000 |
| Michigan | $12 – $20 | $360 – $800 |
| Minnesota | $12 – $20 | $360 – $800 |
| Mississippi | $10 – $15 | $300 – $600 |
| Missouri | $12 – $20 | $360 – $800 |
| Montana | $10 – $15 | $300 – $600 |
| Nebraska | $10 – $15 | $300 – $600 |
| Nevada | $12 – $20 | $360 – $800 |
| New Hampshire | $12 – $20 | $360 – $800 |
| New Jersey | $15 – $25 | $450 – $1000 |
| New Mexico | $10 – $15 | $300 – $600 |
| New York | $15 – $25 | $450 – $1000 |
| North Carolina | $12 – $20 | $360 – $800 |
| North Dakota | $10 – $15 | $300 – $600 |
| Ohio | $12 – $20 | $360 – $800 |
| Oklahoma | $10 – $15 | $300 – $600 |
| Oregon | $12 – $20 | $360 – $800 |
| Pennsylvania | $12 – $20 | $360 – $800 |
| Rhode Island | $15 – $25 | $450 – $1000 |
| South Carolina | $10 – $15 | $300 – $600 |
| South Dakota | $10 – $15 | $300 – $600 |
| Tennessee | $10 – $15 | $300 – $600 |
| Texas | $12 – $20 | $360 – $800 |
| Utah | $12 – $20 | $360 – $800 |
| Vermont | $12 – $20 | $360 – $800 |
| Virginia | $12 – $20 | $360 – $800 |
| Washington | $15 – $25 | $450 – $1000 |
| West Virginia | $10 – $15 | $300 – $600 |
| Wisconsin | $12 – $20 | $360 – $800 |
| Wyoming | $10 – $15 | $300 – $600 |
However, location isn’t the only factor. Several elements influence Botox pricing and treatment expenses, which weโll explore next.
Factors influencing Botox pricing
Provider Expertise
Experienced and highly qualified practitioners, such as board-certified dermatologists, physician assistants or plastic surgeons, often charge more for their services. Their advanced skills and reputation contribute to the higher cost but also ensure better safety and results.
Treatment Area
The area being treated can also impact the cost. Larger areas or multiple areas will require more units of Botox, thus increasing the overall price.
Clinic Reputation
Clinics with a strong reputation and positive reviews might charge more due to their established trust and reliability in delivering satisfactory outcomes.
Frequency of Treatment
Regular patients may receive discounts or Botox specials and offers, which can lower the cost per session over time.
Specials, Promotions and Packages
Some clinics offer Botox specials, promotions or package deals that can make Botox treatments more affordable. Itโs worth checking for these offers to reduce costs without compromising on quality.
Brand and Type of Botox
Botox is a popular brand name, but it’s important to note that “Botox” is often used as a general term for botulinum toxin treatments, even though several brands and formulations are available.
- Botox Cosmetic: The original and most recognized brand, priced higher due to its reputation and consistent results.
- Dysport: Known for its ability to diffuse more easily, it may be slightly cheaper, especially for larger treatment areas.
- Xeomin: A “naked” toxin without additives, reducing the risk of resistance, and often offered at a competitive price.
- Jeuveau: A cost-effective alternative, similar in effects to Botox, and marketed as “Newtox.”
Each brand has its unique characteristics, formulation, and pricing, which can influence the overall cost of treatment.
Overhead Costs
The operational costs of a clinic, including rent, staff salaries, and equipment, also play a role in determining the price of Botox.
Botox Treatment Costs
Botox is measured in “units,” with each vial of Botox typically containing 100 units. The cost of a treatment is the price per unit multiplied by the number of units used. However, most Botox treatments require significantly fewer than 100 units, making it important to understand the cost per unit and the number of units needed for your specific treatment area.
Average Botox units needed for each treatment area
The number of units required for different treatment areas can vary significantly based on the specific needs and goals of the patient. Below is a comprehensive table that breaks down the average Botox units used for various treatment areas:
| Treatment area | Average Botox units required | Average Botox treatment cost |
|---|---|---|
| Forehead Wrinkles | 10 to 30 units | $120 to $750 |
| Frown Lines (Glabellar Lines) | 15 to 25 units | $180 to $625 |
| Crowโs Feet | 10 to 15 units per side | $200 to $750 |
| Eyebrow Lift | 4 to 10 units | $48 to $250 |
| Bunny Lines | 5 to 10 units | $60 to $250 |
| Chin (Mentalis) | 4 to 8 units | $48 to $200 |
| Upper Lip Lines | 4 to 10 units | $48 to $250 |
| Gummy Smile | 2 to 4 units | $24 to $100 |
| Jawline Contouring | 20 to 50 units per side | $500 to $2,500 |
| Neck Bands (Platysma) | 25 to 50 units | $300 to $1,250 |
| Underarms (Hyperhidrosis) | 50 units per side | $1,000 to $2,500 |
| Migraines (Chronic) | 155 to 195 units | $1,860 to $4,875 |
| Lip Flip | 4 to 6 units | $48 to $150 |
| Marionette Lines | 2 to 8 units | $24 to $200 |
| Nasolabial Folds | 5 to 10 units | $60 to $250 |
| Pebble Chin | 2 to 6 units | $24 to $150 |
| Jawline Slimming | 20 to 30 units per side | $500 to $1,500 |
| Crowโs Feet (Upper Eyelid Lift) | 4 to 10 units | $48 to $250 |
| DAO (Downturned Mouth) | 2 to 6 units per side | $48 to $300 |
| Mental Crease | 2 to 6 units | $24 to $150 |
| Brow Asymmetry | 2 to 4 units per side | $48 to $200 |
| Masseter (Bruxism) | 25 to 50 units per side | $625 to $2,500 |
| Upper Arm Slimming | 50 to 100 units per side | $1,250 to $5,000 |
| Jowls | 20 to 30 units per side | $500 to $1,500 |
How many units of Botox will I need?
The specific area being treated is one of the most significant factors influencing the cost of Botox. Different facial and body areas require varying amounts of Botox to achieve the desired results, which directly affects the overall cost of the treatment. However, the number of units required can also vary based on individual factors such as age, wrinkle severity, and muscle strength.
At Direct Aesthetics, we tailor the number of Botox units to your unique goals and variables such as age, wrinkle severity, and muscle strength. During your consultation, our experienced providers will determine the precise number of units you need to achieve optimal results.
Why the Number of Units Varies
Hereโs how the treatment area and individual factors impact pricing:
- Size of the Treatment Area: Larger areas typically require more units of Botox. For instance, treating the forehead or neck bands usually involves more units compared to smaller areas like crowโs feet or bunny lines. Since Botox is priced per unit, the more units needed, the higher the cost.
- Complexity of the Area: Some areas of the face are more complex to treat due to the intricate muscle structure or the need for precise placement of injections. For example, treating the area around the eyes (like crowโs feet) requires careful injection to avoid affecting the muscles that control eyelid movement. The need for precision can influence the cost, as it may require a more skilled practitioner or additional time to administer the treatment correctly.
- Multiple Areas Treated Simultaneously: Patients often opt to treat multiple areas during a single session, such as combining forehead wrinkles, frown lines, and crowโs feet. While treating multiple areas might provide a comprehensive rejuvenation, it also increases the total number of units used, thereby raising the cost. However, some clinics may offer package deals for treating multiple areas, which could reduce the overall price per unit.
- Variability in Muscle Strength and Wrinkle Severity: The number of units required can also vary depending on the muscle strength in the area being treated and the severity of the wrinkles. For example, a person with strong facial muscles or deep wrinkles may require more units to achieve the desired effect. Conversely, someone with milder wrinkles might need fewer units, resulting in a lower cost.
- Off-Label Uses: Some treatment areas involve off-label uses of Botox, where the treatment is not specifically FDA-approved but is widely practiced by experienced providers. These off-label areas, such as jawline slimming or upper arm slimming, might require a higher number of units and potentially more skill to administer, impacting the overall cost.
- Desired Outcome: The patient’s desired outcome also plays a role in determining how many units are needed. For instance, someone seeking a subtle enhancement might need fewer units, while someone aiming for more dramatic results might require more. This customization based on individual goals further influences the cost.
The exact number of units required can differ from one individual to another based on several factors:
- Age: Younger skin may require fewer units to achieve the desired effect.
- Wrinkle Severity: Deeper or more pronounced wrinkles may need more units for effective treatment.
- Muscle Strength: Stronger facial muscles might need more units to achieve relaxation and smoothness.
- Treatment Goals: Whether you’re looking for a subtle enhancement or more dramatic results will influence the number of units needed.
Why Choose Direct Aesthetics for Botox?
The cost per unit and the total number of units can vary between providers. A trusted and reputable specialist, like those at Direct Aesthetics, will prioritize your needs and budget. Our expert providers ensure that you receive the appropriate number of units to achieve your desired look while maintaining a natural appearance.
Financing Botox with Allฤ Payment Plans, Powered by Cherry
Direct Aesthetics Now Offers Allฤ Payment Plans โ Enjoy your favorite aesthetic treatments today and pay over time with no hard credit checks. Powered by Cherry, these flexible payment options make treatments like BOTOXยฎ Cosmetic and JUVรDERMยฎ Fillers more affordable and accessible.
Pay Your Way, On Your Terms โ Enjoy flexible payment plans for your favorite Allฤ products and treatments, making it easy to achieve your aesthetic goals without the stress.
Flexible Payments Made Easy โ Select a payment plan that suits your needs, with APRs starting as low as 0%. Plans vary based on factors like treatment cost, payment schedule, and credit standing.
Insurance often doesnโt cover cosmetic Botox treatments unless theyโre for specific medical conditions like chronic migraines, pain, or muscle spasms. But in 2025, budgeting for Botox has become easier without compromising on quality, thanks to Allฤ Payment Plans, powered by Cherry. This innovative solution removes budget barriers to the costs of Botox, allowing you to confidently pursue treatments that align with your aesthetic goals.
Allฤ Payment Plans are seamlessly integrated into the Allฤ system you already know and use daily. Itโs a straightforward way to support patients by offering flexible payment options that work on their terms. By accepting Allฤ Payment Plans, powered by Cherry, we provide our patients with a financially friendly option to start their Botox treatments now and pay over time.
Individuals can use these Payment Plans for most Allฤ-eligible treatments, whether theyโre from Allergan Aesthetics or other providers. Allฤ has long been a trusted partner in helping patients save through offers and points. Now, with the addition of Cherryโs flexible Payment Plans, you can manage Botox prices near you more effectively and pursue the treatment plan that meets your needs while paying over time.
Maintaining the desired results often requires ongoing treatments, and itโs essential to align on a plan that meets your aesthetic goals from the beginning. With Allฤ, you not only benefit from savings on Botox costs and other treatments but also have the freedom to pay over time on a schedule that fits your budget.
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