About Us

Led by highly trained medical providers, our practice is rooted in clinical integrity—with patient safety, regulatory compliance, and regenerative therapies at the core. These aren’t passing trends in aesthetics—they’re the standard we uphold in every treatment we offer.
HomeAbout Us

At Direct Aesthetics, we take pride in being more than just injection specialists—we’re highly trained medical providers, trusted advisors, and partners in your aesthetic journey.

Established in 2019, Direct Aesthetics was founded on the principles of safety, compliance, and patient-centered care. We prioritize your long-term skin health and overall well-being, using treatments backed by science, experience, and integrity.

By truly listening to your concerns and goals, we offer straightforward, medically sound recommendations—never pushing services that don’t serve you. Every treatment plan is personalized to deliver optimal results based on your individual needs.

Our comprehensive range of non-surgical treatments addresses a variety of aesthetic concerns, including advanced regenerative therapies that support natural healing and skin restoration.

Patient safety, compliance, and satisfaction are at the heart of everything we do. From your first visit to post-treatment follow-up, you can expect professionalism, education, and compassionate care.

Trust Direct Aesthetics to guide you with expert advice, ethical care, and a commitment to results that enhance your natural beauty—safely and confidently.

Direct Aesthetics Team

Welcome to Direct Aesthetics, where beauty meets science, and your skin is our priority.

Founder of Direct Aesthetics, Valeri Rusco, PA-C

Meet Valeri Rusco, PA-C: Founder and Lead Aesthetic Practitioner at Direct Aesthetics

Valeri Rusco, PA-C, brings more than 18 years of experience in medical and aesthetic care to her role at Direct Aesthetics. As a board-certified Physician Assistant with advanced training in non-surgical facial rejuvenation, she blends clinical expertise, precision, and patient education to deliver results that look natural and feel empowering.

She holds a Bachelor’s Degree in Health Sciences from Grand Valley State University and a Master’s in Physician Assistant Studies from Western Michigan University. Prior to founding Direct Aesthetics in 2019, Valeri spent over a decade practicing in orthopedics, emergency medicine, general medicine, and pediatrics. Her background as a surgical PA at Orthopaedic Associates of Michigan and leadership in emergency care helped shape her safety-first, detail-driven approach.

Today, Valeri specializes in facial balancing, dermal fillers, Sculptra, and neuromodulator treatments—customized to support each patient’s natural beauty and long-term skin health. Certified by the NCCPA, she stays at the forefront of innovation in aesthetic medicine while maintaining the highest standards of safety and compliance.

With a deep passion for the science of aging, Valeri helps patients understand the why—why lines form, why volume shifts, and how skin changes over time. Her educational, transparent approach empowers patients to make confident, informed decisions about their care.

Through her leadership, Direct Aesthetics has grown into a trusted destination for medical aesthetics—where clinical excellence, integrity, and personalized results come together.

— Valeri Rusco, PA-C

Meet Tammy Kirby, DNP: Wellness Coach and Injection Specialist at Direct Aesthetics

Tammy Kirby, DNP brings 19 years of medical experience to Direct Aesthetics, including the past decade as a Nurse Practitioner. Her background spans emergency care, family practice, and acute care—giving her a well-rounded foundation that informs her thoughtful, results-driven approach to aesthetic medicine.

She earned her Doctorate of Nursing Practice in 2020 and began her aesthetics journey in 2017, becoming certified in administering neurotoxins and dermal fillers. Tammy is passionate about helping patients feel confident in their skin and enjoys guiding them through treatment options that align with their goals.

Outside of the clinic, Tammy can usually be found lifting weights at CrossFit, training for her next run, or hiking with her husband and their dogs. She’s also a devoted reader—always open to book recommendations—and loves to explore new places whenever she can.

Whether you’re new to aesthetics or a regular visitor, Tammy is excited to meet you and help you look and feel your best.

— Tammy Kirby, DNP
Tammy Kirby, DNP at Direct Aesthetics
Angie Elkins, RN - Direct Aesthetics

Meet Angie Elkins, RN: Aesthetic Specialist at Direct Aesthetics

Angie Elkins, RN brings 15 years of compassionate nursing experience to Direct Aesthetics, including more than a decade in pediatric care. A 2010 graduate of Grand Valley State University with a Bachelor of Science in Nursing, she has earned certifications in Pediatric Advanced Life Support (PALS) and as a Certified Pediatric Nurse (CPN). Her dedication to patient care was recognized with the 2013 Inpatient Nurse of the Year Award.

At Direct Aesthetics, Angie offers VI Peels, dermaplaning, B-12 injections, and IV therapy in a warm, welcoming environment where clients feel genuinely cared for. Her cheerful personality, clinical expertise, and gentle approach make her a favorite among patients.

Outside of work, Angie enjoys life on a fruit farm with her husband, spending time with her mother, and caring for her many animals—just don’t mention spiders.

We’re lucky to have Angie on the team! Book a session with her today or follow us on social media for walk-in availability.

— Angie Elkins, RN

Meet Emily Conley: From Educator to Practice and Social Media Manager at Direct Aesthetics

Emily Conley serves as the manager and client coordinator at Direct Aesthetics, where she brings warmth, organization, and a genuine passion for helping patients feel welcome from the moment they walk through the door. With a background in education and small business operations, Emily combines attention to detail with a love for science and aesthetics—making her an integral part of the practice.

Before joining Direct Aesthetics, Emily spent seven years as a full-time stay-at-home mom, caring for her and her husband’s four young children. Prior to that, she taught middle and high school Spanish and Biology, and also played a key role in managing her husband’s online vanilla bean and spice companies.

Outside of work, Emily enjoys reading, volunteering in her kids’ classrooms, and supporting their activities—from gymnastics meets and dance competitions to swim events. She’s also a fan of early morning workout classes and anything that blends science, beauty, and wellness.

Whether she’s greeting you at the front desk or coordinating behind the scenes, Emily is dedicated to creating a smooth, friendly, and personalized experience for every patient.

— Emily Conley, Practice Manager & Client Coordinator
Jenn Davis, Event & Client Coordinator

Meet Jenn Davis: A Dedicated Community Leader and Event Coordinator at Direct Aesthetics

Jenn Davis brings a heart for service and a strong connection to the Rockford community to her role at Direct Aesthetics. A graduate of Hope College with a degree in Special Education, Jenn began her career teaching at Cannonsburg Elementary before shifting her focus to family and community work.

Since stepping away from teaching in 2008 to prioritize time with her husband and two children, Jenn has worn many hats—including entrepreneur, volunteer, and advocate. She launched her own catering business, served on the Rockford Education Foundation board, and worked with organizations like Kid’s Food Basket, the Homebound Program, and the Court Appointed Special Advocates (CASA) program. Her passion for helping others extends to supporting adults with special needs and staying actively involved in Rockford Public Schools.

Outside of work, Jenn enjoys traveling, attending concerts, spending time with family, and finding meaningful ways to give back to her community.

— Jenn Davis, Event & Client Coordinator

Why Choose Direct Aesthetics?

Expert-Led Care

Our team is led by experienced medical professionals who specialize in skin health and aesthetic medicine. Every treatment is backed by clinical training, safety protocols, and a deep understanding of facial anatomy.

Education at Every Step

We believe informed patients make the best decisions. That’s why we explain the science behind each treatment—so you can feel confident in your care.

Personalized Treatment Plans

No two faces—or goals—are the same. We take time to listen, assess, and build customized treatment plans that align with your unique needs, lifestyle, and desired results.

Positive Patient Experiences

Our patients are at the heart of everything we do. With hundreds of glowing reviews and loyal returning clients, we’re proud to be known for exceptional care, trust, and results.

Comprehensive Services and Treatments

From injectables and skincare to peels, IV therapy, regenerative treatments, and advanced skin rejuvenation, we offer a full spectrum of services under one roof—carefully curated to support your skin and aesthetic goals.

Natural Results, Rooted in Skin Health

We believe the best results begin with healthy skin. Our treatments are designed to restore your skin’s natural function and deliver subtle, balanced enhancements that keep you looking like yourself—just refreshed and revitalized.

Real Patients, Real Results

5.0 202 reviews

We're Ready to Help you Look Your Best!

Contact

T: 616.213.1804
[email protected]

Hours

Mon: 9:00 am — 3:00 pm
Tue: 9:00 am — 7:00 pm
Wed: 9:00 am — 4:00 pm
Thur: 9:00 am — 7:00 pm
Fri: 9:00 am — 3:00 pm
Sat: Closed
Sun: Closed

Location

27 N Main Street
Rockford, MI 49341

Schedule an appointment today!

Your Trusted Source for Authentic Skincare

At Direct Aesthetics, we’re proud to be a fully authorized retailer for every product we offer.

Genuine Products, Always

When it comes to your skin, quality and safety matter. That’s why we only carry products sourced directly from manufacturers — never expired, diluted, or counterfeit. You deserve the peace of mind that comes with knowing exactly what you’re putting on your skin.

We’re Here to Help

Whether you’re unsure what to order or have a question about a product, our team is here for you. We believe in transparent reviews, honest recommendations, and personalized support. Reach us anytime through live chat, our contact form, or by calling 1-616-281-3384.

Your skin deserves the best — and that’s what we’re here to provide.

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